If you are a smart phone user, you will often find that curiousity will get the better of you and you will find yourself scanning these codes to see what digital information can be unlocked.
It looks like these QR Codes will be making appearances at Host Accommodation properties throughout New Zealand:
25 Nov 2011
FOR IMMEDIATE RELEASE
HOST ACCOMMODATION LAUNCHES QR CODE
Host Accommodation has announced the launch of its new QR code across its network of nearly 90 properties throughout New Zealand.
Quick Response codes (QR codes) are being used more and more by innovative tourism businesses - and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.
“The major theme at the Host Accommodation annual conference in Wellington this year was digital innovation and the launch of our QR code is a component of Host’s response to new media channels”, said Chris Lee, General Manager of Host Accommodation.
Host’s customers will now find its QR code promoted on the Host Directory and in Host accommodation reception areas. The QR code can be scanned with an iPhone, Android or other camera-enabled Smartphone, and links directly back to Host’s digital content on the web.
“Our ongoing research is driving a better understanding of the needs of our customers ”, said Chris Lee, General Manager of Host Accommodation “It’s a challenging marketplace and Host needs to ensure its messaging is relevant, timely and adding value”, he said.
Host Accommodation has embarked on additional digital marketing activity including a range of seasonal customer offers powered by online video. Focus has been placed on added customer connection and Host’s genuine and welcoming ‘authentic kiwi’ positioning.
Host’s recent Spring Break campaign successfully used online video streamed from a variety of media channels including the Host Facebook competition page, You Tube Channel and website. The tactical offer included $500 worth of accommodation vouchers, breakfasts plus a TomTom GPS Navigation kit.
Host Accommodation Group has a network of nearly 90 hotels, motor lodges & motels conveniently located throughout New Zealand.
More information:
Chris Lee - General Manager 027-253-7185
